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All Michelin North America Inc. Locations
$105.00
Michelin North America Inc.
Michelin North America Inc.
Bibendum, commonly referred to in English as the Michelin Man or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. He is one of the world’s oldest trademarks still in active use. The slogan Nunc est bibendum (“Now is the time to drink”) is taken from Horace’s Odes. He is also referred to as Bib or Bibelobis. Michelin dominated the French tire industry for decades and remains a leading international tire manufacturer. Its famous guidebooks are widely used by travelers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit. In the 1920s, Bibendum urged Frenchmen to adopt America’s superior factory system, but to patriotically excel those factories’ “inferior” products. As automobiles became available to the middle classes, the company’s advertising followed suit, and its restaurant and hotel guides expanded to a broader range of price categories. Wikipedia

Region Price Add to Cart
United States -
$105.00

Last Updated:

Oct 18, 2024

Updated every 90 days

Website:

http://michelinman.com

Data Categories:

Auto Service, Parts, + Tires
Auto Service, Parts, + Tires

SIC CODE:

3011 / TIRES AND INNER TUBES 3011 / TIRES AND INNER TUBES

NAICS Code: 

326211 / Tire Manufacturing (except Retreading) 326211 / Tire Manufacturing (except Retreading)

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