Chain Watch: Spirit Halloween
Each Halloween season, like any good zombie, the return of the “Grand Daddy of Popup stores”, Spirit of Halloween will magically be resurrected from the dead. Started by Joseph Marver, a dress shop owner in 1983, this year’s incarnation of Spirit has returned in full force with 1,333 stores in North America.
Spirit of Halloween has been a fascinating chain to track in ChainXY. Beyond the location data that ChainXY provides, we can the track the name of the prior tenants in those locations. Using this information and our Change-Over-Time report, we can gain some interesting insights. The following table is a summary of retailers that once conducted business at the current Spirit of Halloween store locations:
Chains like Spirit of Halloween, which temporarily occupy vacant spaces, can act as a proxy for available retail space in the marketplace. These headstone markers can help unearth retail spaces that have remained vacant for a period of time. Perhaps these locations could provide to be good opportunities for other brand concepts or maybe these are cursed retail spaces that should be avoided?
If you are interested in receiving a complimentary list of the 469 Spirit of Halloween locations that have remained vacant over the past two Halloweens, do not hesitate to contact us. We would be happy to learn more about your market research needs and together we can explore how ChainXY can solve your next real estate analytics challenge!